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Users will soon have a new feature that allows them to reduce the amount of AI-created videos appearing in their timelines. This step comes as the service revealed that it now features in excess of 1 billion AI-generated clips.

Testing and Rollout

The update is undergoing trials over the following weeks before a widespread release. This development aligns with a increase in AI-generated material, driven by new content generation software.

AI Content on Other Platforms

Recent reports that nearly a tenth of the most rapidly expanding content creators on a competing service only show content made by AI. A large amount of this output is deemed mass-produced AI material, a term for substandard, bulk-generated content that is often illogical or bizarre.

Based on user feedback that numerous viewers appreciate content produced via AI tools, including AI artwork to informative clips, and we aim to give people the ability to adjust the amount of that, based on their own likes,” said a spokesperson.

Volume and Proportions

The service announced that there are presently over a billion videos on its network identified as made with AI. Collectively, in excess of 100 million media items are submitted to the app every day, making AI content a relatively small percentage of its overall inventory.

Customizing Your Feed

Users will be able to decrease or raise the amount of AI-generated videos they watch by opening the content preference option in the platform and selecting AI-made media. Additional categories that can already be adjusted under the filter cover current affairs, clothing, cosmetics, and choreography.

AI Disclosure Rules

TikTok’s rules mandate users to label lifelike AI-made content, and it forbids dangerous AI impersonations of public figures or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be taken down under its community policies.

Furthermore, the app will henceforth attach an “AI-made” tag to content made using its proprietary AI systems, or identified by an industry-wide initiative for spotting content made by AI. This step is designed to deter users from trying to bypass the disclosure requirement.

Responsible AI Funding

The company is additionally launching a $2 million educational fund for experts and institutions to create learning resources about ethical AI use. This program will support non-profit groups focused on educating programming and robotics.

Moderation Strategy

The platform has supported its content review process, amid debate over plans to lay off numerous content moderators in the United Kingdom. It is expected to cut a significant number of roles in its trust and safety team in its British office, with worker representatives and digital protection specialists voicing alarm that people are being substituted by automated systems.

A trust and safety lead explained that human moderation would remain essential, but automated tools can safeguard staff by removing the most distressing content before it gets reviewed by humans. The company stated a notable drop in disturbing and violent content seen by human moderators over the last 12 months due to intervention by its automated systems.

We believe it is crucial to balance staff and AI to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we additionally believe it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is where a extensive automated help is really helping us process content quickly.”